What was the name of McDonald’s burglar character introduced in 1971?

McDonald’s burglar character introduced in 1971 was the Hamburglar.

The Hamburglar was created for McDonaldland, a fictional world used in McDonald’s advertising and promotions. His character was built around a playful obsession with hamburgers, making him a comic figure rather than a realistic criminal.

The original Hamburglar design was substantially different from the later version most people remember. Early advertisements portrayed him as a smaller, more mischievous character; later redesigns gave him a more childlike appearance and a distinctive black-and-white outfit.

The character appeared with Ronald McDonald and other McDonaldland figures in television commercials, packaging, and promotional materials. His name made the product connection immediate by combining “hamburger” with the familiar “burglar” word.