What was the name of McDonald’s 2003 global branding campaign?

McDonald’s 2003 global branding campaign was called “I’m Lovin’ It.”

The campaign was introduced internationally in 2003 and became one of McDonald’s most durable modern brand platforms. Its short first-person phrase was designed to sound casual, energetic, and easy to adapt across languages and markets.

The wording was used in advertising, restaurant materials, packaging, and other customer-facing communications. A musical identity helped make the campaign especially memorable, but the campaign name itself is the slogan rather than the name of a particular recording artist.

“I’m Lovin’ It” is often confused with older McDonald’s slogans, including “You Deserve a Break Today,” which dates to 1971. It is also distinct from slogans associated with other restaurant chains, such as Burger King’s “Have It Your Way” and KFC’s “Finger Lickin’ Good.”