What was the name of McDonald's 1988 promotional character linked to Chicken McNuggets?

McNugget Buddies was the name of McDonald’s 1988 promotional character group linked to Chicken McNuggets.

The characters were anthropomorphic chicken nuggets with faces, limbs, and different personalities. They appeared in advertising and merchandise designed to make the menu item especially appealing to children.

Their branding belongs to the period when McDonald’s used distinct food-based characters alongside the broader McDonaldland cast. Unlike Ronald McDonald or the Hamburglar, the McNugget Buddies were directly built around a particular menu product.

The characters are sometimes confused with later Chicken McNuggets promotions or with McDonaldland figures. Their defining feature was the nugget-shaped design and the plural group name used in the late-1980s campaign.