What was the name of McDonald's 1980s advertising character who promoted the chain's breakfast menu as a bird?

McDonald's 1980s bird character promoting breakfast was Birdie the Early Bird.

Birdie was introduced in 1980 as McDonald's expanded the importance of breakfast in its menu and marketing. Her “early bird” identity made the character an immediate visual and verbal link to morning meals, helping distinguish breakfast advertising from the company's hamburger-focused imagery.

She became part of McDonaldland, the fictional advertising setting populated by McDonald's characters. Her role was more specialized than Ronald McDonald's general brand representation: Birdie was strongly associated with breakfast and morning occasions.

The character is sometimes mistaken for Speedee, McDonald's original chef mascot, or for Mac Tonight, a later character associated with evening promotions. Birdie's name and breakfast function make her distinct from both.