What was the name of McDonald’s 1970s fantasy advertising world?

McDonaldland was the name of McDonald’s fantasy advertising world introduced in the 1970s.

The campaign presented a colorful setting populated by characters connected with McDonald’s food and brand identity. Ronald McDonald served as the central character, while figures such as Grimace, the Hamburglar, and Mayor McCheese appeared in the same fictional universe.

McDonaldland was designed as children’s marketing, using television commercials, restaurant decorations, toys, and promotional materials to make the brand feel like an imaginative place rather than only a chain of restaurants.

The name is sometimes confused with individual character names or with McDonald’s playground branding. McDonaldland referred to the entire fictional setting and its recurring cast.