What was the name of McDonald’s 1967 advertising campaign featuring the jingle “McDonald’s is Your Kind of Place”?

“McDonald’s Is Your Kind of Place” was the name of McDonald’s 1967 advertising campaign featuring that jingle.

The campaign presented McDonald’s as a welcoming place for a broad audience rather than merely a restaurant selling hamburgers. Its wording emphasized belonging and familiarity, themes that became important as the chain expanded beyond its original California base.

The campaign belongs to the period between the early Golden Arches-focused advertising and the major “You Deserve a Break Today” campaign of 1971. “I’m Lovin’ It,” another frequently supplied answer, did not arrive until 2003.

McDonald’s advertising history contains many slogans that were used for overlapping periods or in particular markets. The 1967 campaign is specifically identified by its memorable “your kind of place” line, making the wording a useful marker of the company’s late-1960s branding.