What was the name of McDonaldland’s hamburger-headed character introduced in 1971?

Mayor McCheese was McDonaldland’s hamburger-headed character introduced in 1971.

The character appeared as the mayor of McDonaldland, a fictional world created for McDonald’s advertising. He had a large hamburger for a head and was presented as a friendly civic leader among the brand’s colorful characters.

Mayor McCheese is often confused with the Hamburglar, whose defining concept was trying to steal hamburgers, or with Officer Big Mac, another McDonaldland figure. Grimace also belonged to the same advertising universe, but he was not the hamburger-headed mayor.

McDonaldland helped McDonald’s build a fantasy setting around its food and restaurant experience. Although many of its characters later became less prominent, the campaign remains a notable chapter in the company’s family-oriented branding history.