Lady Levi’s was the name of Levi Strauss & Co.’s first jeans made specifically for women, introduced in 1934.
Before the 1930s, women could wear men’s or unisex work trousers, but major denim companies had not yet established a dedicated women’s jeans line in the same way. Levi Strauss & Co. introduced Lady Levi’s to address women as a distinct customer group.
The line reflected changing clothing habits and the growing visibility of Western-inspired leisurewear. Its marketing connected denim with ranch life and outdoor activities, rather than presenting it solely as men’s industrial work clothing. That helped broaden the social meaning of jeans.
Lady Levi’s should not be confused with the later 701 model, another important women’s Levi’s style. The 1934 name identifies the first women-specific line, while 701 is a separate model designation associated with later development of women’s jeans.