What was the name of Coca-Cola’s 2016 global campaign built around the song “Taste the Feeling”?

Coca-Cola’s 2016 global campaign built around the song “Taste the Feeling” was called “Taste the Feeling.”

The campaign launched as a worldwide brand platform and used a song performed by Swedish artist Conrad Sewell in its main version. Coca-Cola presented everyday moments—such as friendship, music, and shared experiences—as occasions for enjoying the drink.

The campaign was intended to bring multiple Coca-Cola products and markets under one global idea while allowing local adaptations. Its visual style included the contour bottle, the red-and-white brand palette, and a recurring audio identity.

Readers sometimes confuse this campaign with “Open Happiness,” the major platform launched in 2009, or with “Share a Coke,” which focused on personalized names and messages. “Taste the Feeling” was the campaign title and the song title used to identify the 2016 platform.