Coca-Cola’s 2011 campaign that printed popular first names on drink bottles was called “Share a Coke.”
The campaign began in Australia, where Coca-Cola replaced its usual branding on bottles and cans with 150 popular names. Customers were encouraged to find bottles bearing their own names or those of friends and share them. The personalized packaging turned an ordinary purchase into a social activity and prompted consumers to post photographs and messages online.
After its Australian launch, the campaign expanded to many other countries, with names and cultural details adapted for local audiences. Some markets used terms such as “Mum” or “Dad,” while others offered customized names through digital tools. “Share a Coke” is sometimes mixed up with Coca-Cola’s broader “Open Happiness” platform, but the name-personalization concept specifically belongs to “Share a Coke.”