What was the name of Coca-Cola’s 2009 global marketing campaign?

Coca-Cola’s 2009 global marketing campaign was called “Open Happiness.”

The campaign presented opening a Coca-Cola bottle as a small moment capable of creating optimism and connection. It replaced the company’s earlier “Coke Side of Life” platform and was used across television, print, outdoor advertising, digital media, and music-related promotions.

“Open Happiness” was designed as a worldwide platform rather than a slogan limited to one country. Coca-Cola adapted the campaign to local languages and markets while retaining the central idea that sharing the drink could create a positive social moment.

It is often confused with “Share a Coke,” which began later as a packaging personalization campaign, and “Taste the Feeling,” which became a major Coca-Cola platform in 2016. Those campaigns had different names, dates, and creative approaches.