What was the name of Coca-Cola’s 1993 advertising campaign featuring animated polar bears?

“Always Coca-Cola” was the 1993 Coca-Cola advertising campaign that prominently featured animated polar bears.

The campaign was created for a global brand environment in which Coca-Cola wanted one broad platform that could work across television, print, and other media. Its commercials combined computer animation, music, humor, and the company’s polar-bear characters.

“Always Coca-Cola” became one of the brand’s most recognizable campaign lines of the 1990s. It followed earlier platforms such as “The Real Thing” and preceded later campaigns including “Open Happiness.”

The polar bears were especially useful because they could communicate Coca-Cola’s emotional and family-oriented positioning without relying on dialogue. Their use also connected the campaign to a mascot that had appeared in Coca-Cola advertising since the early twentieth century.