Coca-Cola’s 1971 hilltop commercial was known as “Hilltop.”
The advertisement featured young people from different countries gathered on a hillside near Rome, singing about buying the world a Coke. Its full advertising message became widely associated with the lyric “I’d Like to Buy the World a Coke,” while “Hilltop” is the concise name commonly used for the commercial itself.
The campaign presented Coca-Cola as a symbol of sharing and international harmony rather than simply as a soft drink. The setting, multinational cast, and large vocal arrangement helped it stand out from ordinary product advertising. A later recorded version of the song became a commercial hit beyond the original advertisement.
“Hilltop” is often confused with the campaign slogan or with the later song title. Those labels refer to related parts of the same cultural moment, but the commercial’s standard nickname is “Hilltop.”