What was the motto of Woodstock?

The motto of Woodstock was “Three Days of Peace and Music.” The phrase appeared in the festival’s billing as “An Aquarian Exposition: 3 Days of Peace & Music,” capturing both its countercultural spirit and its promise of a music-centered gathering.

Woodstock was formally called the Woodstock Music and Art Fair, although the event took place in Bethel, New York, about 60 miles southwest of the town of Woodstock. The name and motto helped frame the festival as more than a concert: it was presented as a cultural event connected to the era’s youth movement, idealism, and antiwar mood.

The festival was scheduled for August 15–17, 1969, but performances and departures continued into August 18 because of delays. Rain, huge crowds, food shortages, and difficult travel conditions tested the organizers, yet the event became famous for remaining comparatively peaceful.

“Make love, not war” was a period slogan often associated with the 1960s, but it was not Woodstock’s official motto. The phrase “Peace, love, and rock ’n’ roll” is a later-style summary, not the festival’s formal billing.