Taylor Swift’s “august” recorded a reported 277 percent increase in daily streams in August 2022.
The figure describes the song’s renewed activity during its namesake month, not a permanent increase in its overall lifetime total. Billboard reported that the track resurged again in 2022 after already showing a seasonal pattern the previous year. The effect illustrated how listeners repeatedly return to a song because of its title, lyrics, and imagery.
The 277 percent figure is often confused with the 39 percent gain in U.S. streams reported for August 2021. Those percentages refer to different years and measures, so they should not be treated as competing versions of the same statistic.
Billboard compared “august” with Mariah Carey’s “All I Want for Christmas Is You” as a seasonal streaming perennial. The comparison does not mean the songs share a genre or holiday theme; it highlights the recurring calendar-based listening cycle that brings each recording back into prominence.