Taylor Swift’s “august” had a reported 277 percent increase in daily streams in 2022.
The surge occurred during the month named in the song’s title and became a defining example of its annual seasonal revival. Billboard described “august” as a seasonal streaming perennial, comparing its recurring behavior with songs that return every year during a particular holiday or season. Unlike a standard promotional campaign, this growth was driven largely by listener habits, playlists, memes, and the calendar itself.
The song had already shown renewed attention in 2021, when its U.S. streams increased by 39 percent during August. The much larger 277 percent figure in 2022 illustrates how the trend expanded after the song had circulated widely online. It later reached new international chart positions and peaked at number 46 on the Billboard Global 200 in 2023.
These percentages describe a change in daily streaming activity, not the song’s chart position or total lifetime streams. The 39 percent figure belongs to 2021, while 277 percent is the reported 2022 increase.