What was the 2022 increase in daily US streams for Taylor Swift’s “august”?

Taylor Swift’s “august” recorded a 277 percent increase in daily US streams in 2022.

The increase occurred during August, when the song’s seasonal popularity returned. Billboard described the track as a seasonal streaming perennial because listeners repeatedly rediscover it during the month named in its title.

This figure is distinct from the song’s 39 percent gain in US streams during August 2021. The two percentages refer to different years and should not be combined or treated as one cumulative growth rate.

The annual pattern is driven by several reinforcing factors: the song’s title, its late-summer setting, its wistful nostalgia, and social-media posts that revive the track each August. It became an example of a song developing a recurring seasonal cycle without being a holiday recording.