Taylor Swift’s “august” recorded a 277 percent increase in daily streams during its August 2022 revival.
The figure captures how strongly the song’s popularity returns with the calendar. Although “august” was released in 2020, listeners repeatedly bring it back into focus during the month named in its title. Social posts, nostalgic edits, and fan references help create a cycle in which the track becomes especially prominent every summer.
This number refers to daily streams, not total annual streams, sales, or the song’s chart position. That distinction matters because several different statistics are associated with the song’s seasonal performance. For example, US streams rose 39 percent in August 2021, while the 2022 figure describes a much larger daily-stream surge.
Billboard compared the recurring phenomenon to Mariah Carey’s “All I Want for Christmas Is You,” another song associated with a particular season. The comparison emphasizes that “august” has become a calendar-linked streaming perennial rather than merely an old album track.