What was Taylor Swift’s highest position on the Billboard Global 200 for “august,” the song behind the annual August trend?

The story behind the answer

Taylor Swift’s “august” peaked at number 46 on the Billboard Global 200.

The Billboard Global 200 ranks songs using streaming and sales activity from more than 200 territories worldwide. “august” was not released as a traditional lead single from Folklore, yet its recurring seasonal popularity helped it achieve a notable chart position. The song also reached the top 40 in several national charts, including those of Australia, Canada, Ireland, Malaysia, Singapore, and the United States.

Its chart story differs from the song’s cultural visibility. Each August, renewed listening and social-media use make the track feel like a major seasonal hit, even though its global peak was outside the top 40. This is one reason chart peak and annual trend popularity should not be treated as the same measurement.

The song’s recurring rise reflects listener behavior rather than a new recording or remix. Fans return to the original Folklore track as the calendar reaches late summer, giving it a predictable yearly boost.

Source: Wikipedia · fact-checked Oct. 2026

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