Taylor Swift’s “august” reached number 46 on the Billboard Global 200 during its later seasonal resurgence. The song’s renewed August popularity helped it achieve that new global peak after its original 2020 release.
The Billboard Global 200 ranks songs using activity from more than 200 territories, so this figure differs from the song’s US-only chart results. “august” originally peaked at number 23 on the US Billboard Hot 100 and number five on Hot Rock & Alternative Songs.
The annual trend is driven by a combination of title recognition, lyrics centered on late summer, fan culture, and repeat streaming. It is often described as a seasonal comeback, but the song was never a holiday single in the formal sense. Its recurring chart presence comes from listeners voluntarily revisiting it each August.