Taylor Swift’s “August” saw its daily streams rise by 277 percent in August 2022.
The increase illustrates the song’s unusual seasonal listening pattern. Although “August” was released in July 2020, listeners began returning to it in large numbers each year as the calendar reached the month named in the title.
In August 2021, the song had already recorded a 39 percent gain in U.S. streams. The much larger 277 percent increase reported for August 2022 helped establish the track as a recurring seasonal streaming perennial.
The pattern is often compared with holiday songs that reappear at a predictable time of year. Unlike a Christmas standard, however, “August” is tied to late summer and to a fictional romance whose wistful mood matches the month’s transition toward autumn.