What was Starbucks' 2008 customer-suggestion website called?

Starbucks called its 2008 customer-suggestion website My Starbucks Idea.

Launched in early 2008, My Starbucks Idea was a community website designed to collect suggestions and feedback from customers. Users could submit proposals, comment on other people’s ideas, and vote on them, creating a public forum around possible improvements to Starbucks products, stores, and customer experience.

The project reflected a broader shift toward online participation and crowdsourced product feedback. Rather than relying only on internal research, Starbucks invited customers to help identify ideas worth considering. The site became an early example of a large consumer brand using a dedicated online community to organize customer input.

It is often confused with Starbucks Rewards or Mobile Order & Pay, but those are loyalty and ordering services rather than the 2008 feedback platform. Siren Order is not the name of that historical website. The exact canonical answer is My Starbucks Idea.