What bakery brand operates food service at several Starbucks Reserve Roasteries?

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Princi operates food service at several Starbucks Reserve Roasteries.

Princi is an Italian bakery and food brand associated with premium bread, pastries, pizzas, focaccia, and other café foods. Starbucks partnered with founder Rocco Princi as it developed the Reserve Roastery concept, using the brand to give these large-format stores a stronger Italian food identity alongside specialty coffee.

Princi food-service areas appear in multiple Roasteries and Reserve locations. At the Milan Roastery, for example, the food program includes a wood-fired oven bakery and a Princi area. The Chicago Roastery also has a Princi location serving pastries, croissants, cannoli, cheesecakes, pizzas, and other Italian-style foods. New York’s Roastery likewise featured a Princi-operated bakery.

The other choices are established bakery or food brands, but they are not the Starbucks Reserve partner identified in this question. Princi is therefore the specific canonical answer, not merely a description of the food sold in the stores.

Source: Wikipedia · fact-checked Sept. 2026

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