Starbucks launched the canned Baya energy-drink line in January 2022.
Baya was developed as a ready-to-drink energy beverage rather than a brewed coffee product. Its caffeine comes from coffee fruit, allowing Starbucks to connect the drink to coffee while presenting it in a fruity, canned format. The launch expanded Starbucks’ beverage business beyond cafés and bottled coffee drinks.
Baya is easy to confuse with Refreshers, Fizzio, and Ethos. Refreshers are fruit-flavored Starbucks beverages that use green coffee extract for caffeine; Fizzio was a line of handcrafted carbonated sodas tested in 2014; and Ethos is a bottled-water brand. None of those names identifies the January 2022 canned energy line.
Starbucks later introduced another fruit-flavored energy product, Iced Energy, in U.S. stores in 2024. That later launch does not change the answer to this question, which refers specifically to the canned line introduced in January 2022.