What was Pandora’s internet-radio company originally called when it was founded in 2000?

Pandora’s internet-radio company was originally called Savage Beast Technologies when it was founded in 2000.

The company was established by Tim Westergren, Jon Kraft, and Will Glaser. Its early concept used the Music Genome Project, a system that analyzed musical characteristics to generate personalized radio stations. The service initially operated under the name Savage Beast Technologies before adopting the Pandora identity.

Pandora’s name became associated with personalized internet radio rather than the Greek myth alone. The company launched its consumer music service in the mid-2000s and later became known as Pandora Media. Its recommendation system helped make customized artist and song stations a major feature of online music listening.

A common mix-up is treating “Music Genome Project” as the original company name. That was the analytical music project underpinning the service, not the corporation’s first name. Pandora was later acquired by SiriusXM in 2019.