What was McDonald's first nationally advertised slogan, used in the 1960s?

McDonald's first nationally advertised slogan, used in the 1960s, was “Look for the Golden Arches.”

The slogan turned the restaurant's architectural symbol into a navigational promise: motorists could spot the arches and know that a McDonald's restaurant was nearby. It fitted the chain's rapid expansion during the decade, when roadside visibility and standardized signs were central to the brand.

The phrase is associated with the period before McDonald's adopted later campaign lines such as “You Deserve a Break Today.” Those later slogans shifted attention from finding a restaurant to taking a pleasant break there.

The slogan is sometimes confused with the Golden Arches themselves, which became a logo element earlier. A slogan is a campaign phrase; the arches are a visual trademark and architectural sign associated with McDonald's.