What was McDonald's first international television advertising campaign called?

McDonald's first international television advertising campaign was called “I'm Lovin' It.”

McDonald's launched the campaign in 2003, using the phrase and its accompanying musical identity across multiple countries. The campaign was designed to create a more unified global brand message while allowing local markets to adapt the advertisements.

The phrase became closely associated with a five-note sound logo and a song performed by Justin Timberlake. The campaign's music and slogan helped McDonald's connect television advertising, radio, online promotion, and restaurant materials.

It is often confused with earlier McDonald's slogans such as “You Deserve a Break Today,” which was a major campaign from the 1970s. “I'm Lovin' It” was the later global platform and remains one of the company's most durable branding lines.