What was Madonna's Absolut Vodka partnership for Confessions II called?

What was Madonna’s Absolut Vodka partnership for Confessions II called? Madonna’s Absolut Vodka partnership for Confessions II was called “Absolut Icon.”

The partnership was announced on June 12, 2026, as part of the album’s promotional campaign. It centered on a menu of four cocktails served at selected bars, clubs and nightlife venues, reinforcing Confessions II’s focus on dance floors, nightlife and communal celebration.

The drinks were made with Absolut Vodka and Absolut Tabasco, giving the campaign a deliberately bold, spicy profile. The collaboration also tied the album’s “Icon Edition” branding to Madonna’s long-established image as a pop-culture and club-music icon.

The name is easy to confuse with the album title, “Confessions II,” or with invented labels such as “Absolut Queen.” Those descriptions may sound plausible, but the official partnership name was “Absolut Icon.”