What was Coca-Cola’s 1985 reformulated version called?

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Coca-Cola’s 1985 reformulated version was called New Coke.

The Coca-Cola Company introduced New Coke on April 23, 1985, after taste tests suggested that consumers preferred its sweeter flavor to the original formula. The change was intended to strengthen Coca-Cola’s position against Pepsi, which had gained attention through the Pepsi Challenge.

The original drink was withdrawn from the market, provoking a strong consumer backlash. Coca-Cola reversed course on July 11, 1985, and returned the original formula under the name Coca-Cola Classic. New Coke remained available in a smaller role for a time.

New Coke is often incorrectly described as a permanent replacement. It was instead a short-lived reformulation whose failure led Coca-Cola to restore its original recipe and generated major publicity for the brand.

Source: Wikipedia · fact-checked Sept. 2026

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