What was Audi Sport GmbH called before its 2016 renaming?

Before its 2016 renaming, Audi Sport GmbH was called quattro GmbH.

Audi founded quattro GmbH in October 1983 as a specialist subsidiary connected to Audi’s four-wheel-drive heritage. Its name referred to the quattro system and the rally-inspired Audi Quattro road car that helped establish Audi’s performance image.

The company developed and produced high-performance Audi models, components and customer-specific customizations. Its work included RS cars, special wheels, sport suspension and Audi exclusive personalization. The performance division’s operations are based at Neckarsulm in Baden-Württemberg, where it developed a close association with Audi’s most specialized vehicles.

Audi renamed the company Audi Sport GmbH in 2016. The new name better reflected its wider performance and motorsport identity, especially because not every Audi Sport product used all-wheel drive. The change did not mean quattro technology disappeared; quattro remained Audi’s established name for its all-wheel-drive systems.