What type of video commonly uses Taylor Swift’s “august” in the annual August trend?

A memory montage commonly uses Taylor Swift’s “august” in the annual August trend.

Creators pair the song with short collections of summer memories, including travel clips, beach scenes, friendships, family moments, and everyday camera-roll footage. The format works because the song’s lyrics focus on memory, passing time, and a summer relationship that cannot last.

The trend became especially recognizable on TikTok, where users synchronized quick visual sequences to the song. As August arrives, the audio resurfaces and people use it to look back on the summer that is ending. The recurring seasonal timing gives the trend a ritual-like quality.

The trend is not an official music release or a separate Taylor Swift song. It is a user-created social-media format built around “august,” whose imagery already includes late summer, sunlight, salt air, and a fleeting romance. That combination of music, calendar timing, and personal footage explains its yearly return.