What type of exchange do entrepreneurs generally propose to the investors on Dragon's Den?

Entrepreneurs on Dragon's Den generally propose exchanging equity for investment.

In the programme, a contestant asks one or more Dragons to provide money for a business. In return, the entrepreneur usually offers a percentage ownership stake, known as equity, in the company. The negotiation can change the amount invested, the percentage offered or the number of Dragons involved.

This structure makes the show different from a job interview or a conventional sponsorship request. An investor who receives equity becomes a part-owner and may benefit if the business grows, while the entrepreneur gives up some ownership and potentially gains capital, expertise and contacts.

Not every pitch ends in a deal, and some agreements shown on television may be subject to later due diligence. Still, the core proposition is equity in exchange for investment. Royalties, loans and advertising arrangements may appear in business generally, but they are not the standard answer to this format question.