What type of dog is on the label of "Red Dog" beer?

The type of dog on the label of Red Dog beer is a bulldog.

Red Dog was an American lager introduced by Miller Brewing Company in 1994 through its Plank Road Brewery branding. Its most recognizable feature was the fierce red bulldog head used on cans, bottles, signs, and advertising. The visual identity matched the brand’s slogan, “Be Your Own Dog,” which presented the beer as independent and unconventional.

The bulldog appeared in television commercials as well as on the packaging, with actor Tommy Lee Jones providing the dog’s inner voice. A common mix-up is to call the mascot simply a “red dog,” but “red” describes the branding and color, not a recognized breed. Red Dog was especially prominent during the 1990s before fading from wide distribution; Molson Coors ended production in 2021.