What type of chocolate did Barry Callebaut introduce commercially in 2017?

Barry Callebaut introduced ruby chocolate commercially in 2017.

The Swiss-Belgian cocoa and chocolate company presented ruby chocolate as a distinct chocolate type with a naturally pink or reddish appearance and a berry-like, slightly sour flavor. It is made from specially selected cocoa beans and does not rely on ordinary food coloring to create its characteristic color.

Ruby chocolate is generally described as a fourth chocolate category alongside dark, milk, and white chocolate, although the classification is a commercial and industry description rather than a universally regulated legal category.

Its launch generated interest because the chocolate looked different from traditional brown varieties. The color can vary depending on the cocoa material and processing, so not every ruby product has exactly the same shade.