What TikTok trend involved suit-wearing groups attending Minions: The Rise of Gru?

The TikTok trend involving suit-wearing groups attending Minions: The Rise of Gru was called Gentleminions.

The trend spread around the film’s 2022 release, with groups of teenagers and young adults dressing formally for screenings as though attending an important event. Videos often showed them cheering, throwing bananas, or making Gru’s signature steepled-fingers gesture. The hashtag was commonly written as #Gentleminions.

The meme began with Australian high school students and quickly spread internationally. It was often paired with “Rich Minion,” a song by rapper Yeat commissioned for a film trailer directed by Cole Bennett. The joke combined exaggerated formalwear with the childish, chaotic image of the Minions.

Some British cinemas temporarily banned groups in suits because disruptive audience behavior affected screenings. The film’s distributors and official franchise accounts acknowledged the phenomenon, turning an audience meme into one of the movie’s most recognizable marketing moments.