“Augusted” describes the annual TikTok trend inspired by Taylor Swift’s “august.”
The term comes from the song’s story of an intense but temporary summer romance that ends when James returns to Betty. Fans use “getting Augusted” for the feeling of being emotionally invested in someone whose feelings are not equally committed.
The wider annual trend resurfaces around August, when users revisit the song, create videos, and share its imagery of summer, longing, and heartbreak. The song’s recurring popularity is also reflected in its annual streaming and chart activity.
“Augusted” is not the name of a Folklore character or an official Swift release. It is fan-created internet slang derived from the song title and its narrator’s experience.