What symbol is represented by the Volvo emblem’s diagonal circle-and-arrow design?

The Volvo emblem’s circle-and-arrow design represents the ancient symbol for iron, linking the brand to strength and Swedish ironmaking.

The symbol is also historically associated with the planet Mars and the Roman god Mars, but Volvo’s branding emphasizes its connection with iron. A diagonal bar across the circle carries the VOLVO wordmark, creating the familiar badge seen on many Volvo vehicles. The symbol’s industrial meaning suited a company that wanted to communicate durability and engineering quality.

Volvo was founded in Sweden in 1927 as a subsidiary of the ball-bearing manufacturer SKF. The Latin word “volvo” means “I roll,” which also fits the company’s automotive purpose. Because the iron symbol has several historical meanings, it is sometimes described only as the Mars symbol; that description misses Volvo’s intended material and national association.