Taylor Swift’s “august” experienced a 277 percent increase in daily streams during August 2022.
The figure illustrates how strongly the song became tied to the calendar month. Its wistful lyrics about a brief summer romance and the line about August slipping away made it a natural soundtrack for end-of-summer videos, photo montages, and nostalgic posts.
The song had already recorded a 39 percent gain in U.S. streams during August 2021. In 2022, the seasonal effect was much larger, with daily streams increasing 277 percent according to coverage cited in the song’s article.
This recurring pattern is why listeners often describe “august” as a seasonal streaming perennial. It is not the same as a chart peak, a total lifetime stream count, or the number of videos in the annual social-media trend.