What sportswear brand did Beyoncé launch in 2016?

Ivy Park is the sportswear brand Beyoncé launched in 2016.

The brand was introduced in 2016 as a joint venture involving Beyoncé and Sir Philip Green, then chairman of the Arcadia Group. Its name combines “Ivy,” a reference to Beyoncé’s daughter Blue Ivy and the Roman numeral IV, with “Park,” a nod to the places where Beyoncé exercised and trained.

Ivy Park initially sold performance clothing and athleisure products, including leggings, tops, bodysuits, and footwear. The brand later entered a partnership with Adidas in 2018, expanding its clothing and shoe collections through the Ivy Park Adidas line.

Beyoncé’s number associations are a frequent source of confusion: IV refers to the number four, which is significant because she was born on September 4, Jay-Z on December 4, and their wedding took place on April 4. That symbolism is part of the brand story but does not change its name.