What slogan did McDonald’s use in the United States during the 2000s before “I’m Lovin’ It” became dominant?

McDonald’s used “We Love to See You Smile” as a United States slogan during the 2000s before “I’m Lovin’ It” became dominant.

The line presented McDonald’s as a brand concerned with customers’ enjoyment and emotional response. Its wording supported warm, family-friendly advertising and worked naturally with images of smiling customers, children, meals, and restaurant visits.

It is easy to confuse this slogan with “Food, Folks and Fun,” which was associated with an earlier period, or “I’m Lovin’ It,” which became the company’s major global platform from 2003. McDonald’s advertising often used overlapping regional campaigns, so individual advertisements may not appear in the same order in every country.

The slogan demonstrates the company’s long use of first-person and second-person emotional language. These lines were designed to make the restaurant feel welcoming while remaining short enough for jingles, signs, packaging, and broadcast advertising.