What slogan did McDonald's use in its 1970s advertising campaign featuring the line about taking a break?

McDonald's used the slogan “You Deserve a Break Today” in its 1970s advertising.

The line became one of the chain's best-known advertising slogans and presented McDonald's as a pleasant pause in a busy day. Rather than focusing only on product ingredients, the campaign connected the restaurant with relaxation, convenience, and a small everyday reward.

The slogan is sometimes confused with “Have You Had Your Break Today?”, another McDonald's line used in a later period. The wording is similar, but the two slogans belong to different campaigns and should not be treated as the same phrase.

McDonald's advertising history contains many short-lived taglines, but this one had unusual cultural reach. Its memorable melody and wording helped turn a commercial message into a widely recognized piece of American advertising history.