What slogan did McDonald’s use in its 1960s campaign featuring the Golden Arches?

McDonald’s used the slogan “Look for the Golden Arches” in a 1960s advertising campaign featuring its distinctive arches.

The slogan connected the restaurant’s visual architecture with the emerging McDonald’s brand identity. By encouraging customers to look for the arches, the campaign made the logo and roadside restaurant design useful as a location sign as well as a corporate symbol.

The Golden Arches had first appeared as architectural elements on McDonald’s restaurants before becoming the stylized M associated with the company. This slogan therefore belongs to the period when the arches were being promoted as a recognizable sign of the brand.

It is often confused with “You Deserve a Break Today,” a later McDonald’s advertising slogan. The two campaigns belong to different stages of the company’s advertising history.