What slogan did McDonald's use from 1984 to 1988 after “McDonald's and You”?
Answer
It's a Good Time for the Great Taste
“It's a Good Time for the Great Taste” was McDonald's slogan from 1984 to 1988, following “McDonald's and You.”
The slogan connected McDonald's branding to appetite and enjoyment. Rather than focusing mainly on the customer relationship or on service speed, it emphasized the taste of the food and the pleasure of visiting the restaurant. That product-centered approach was especially suitable for television commercials built around food close-ups, music, and family occasions.
McDonald's slogan chronology can be confusing because several campaigns were used across nearby years. “McDonald's and You” preceded this line, while “Good Time, Great Taste” and “Food, Folks and Fun” appeared in later parts of the company’s advertising history.
The phrase also shows how the brand’s messaging worked alongside visual branding. The Golden Arches, restaurant colors, packaging, menu boards, and recurring characters supplied recognition, while slogans supplied the campaign’s changing voice.