What slogan did McDonald's launch in 1971 with the campaign song “You Deserve a Break Today”?

McDonald's launched the slogan “You Deserve a Break Today” in 1971.

The line became one of McDonald's best-known advertising slogans and was used in a campaign built around a memorable jingle. The message presented a McDonald's visit as a small reward or pause in a busy day, linking the brand to convenience and emotional comfort rather than only to the food itself.

The slogan is sometimes confused with other McDonald's lines, including “You’re Lovin’ It,” which belongs to a later campaign, and “We Love to See You Smile,” used in the 1990s. McDonald's has changed advertising slogans repeatedly across countries and decades, so wording may vary in translations or local campaigns. The 1971 English-language line remains especially associated with the brand’s classic television advertising era.