What slogan did Coca-Cola use in its 1982 “Coke Is It!” campaign?
Answer
Coke Is It!
Coca-Cola used “Coke Is It!” as a major slogan in 1982.
The short line projected confidence and positioned Coke as the definitive choice within the cola category. Its emphatic wording fit the energetic advertising style Coca-Cola used during the early 1980s.
The slogan belongs to the same broad era as the launch of Diet Coke and the company’s highly publicized introduction of New Coke. Those separate events can make Coca-Cola’s early-1980s branding history difficult to sort out.
“Can’t Beat the Feeling” was another Coca-Cola slogan from a different period, while “Catch the Wave” was associated with Sprite. “Coke Is It!” specifically identifies Coca-Cola’s 1982 campaign.