What slogan did Coca-Cola use in 1922 to promote drinking the beverage in every season?

Coca-Cola used the slogan “Thirst Knows No Season” in 1922.

The slogan encouraged consumers to think of Coca-Cola as a drink for the entire year rather than something limited to hot weather. This was an important branding idea because soft drinks had often been associated especially with summer refreshment.

By presenting thirst as seasonless, Coca-Cola’s advertising supported regular, year-round consumption. The wording also fit the company’s broader effort to make the product part of ordinary daily life.

It is easy to confuse this slogan with “The Pause That Refreshes,” which became one of Coca-Cola’s best-known later advertising lines. The two slogans share a focus on everyday refreshment, but “Thirst Knows No Season” is specifically associated with Coca-Cola’s 1922 seasonal-marketing message.