What slogan appeared in McDonald's 1971 advertising campaign, one of its first major global-style slogans?

McDonald's used the slogan “You Deserve a Break Today” in a major advertising campaign launched in 1971.

The line presented a McDonald's visit as a welcome pause in a busy day. It helped move the brand's advertising beyond simple descriptions of hamburgers and fries by attaching the restaurant to an emotional, everyday occasion: taking a break.

The slogan became one of McDonald's most memorable advertising lines and was adapted for different markets and formats. It is part of the company's long history of changing slogans while retaining familiar visual cues such as the Golden Arches and the McDonald's name.

This slogan is often confused with “I'm Lovin' It,” which began in 2003, or with slogans belonging to other fast-food brands. “Have It Your Way,” for example, is associated with Burger King rather than McDonald's.