What shape forms the central outline of the Chevrolet bowtie emblem?

A bow tie forms the central outline of the Chevrolet emblem. The mark is widely known as the Chevrolet bowtie and has been used in several colors and finishes throughout the brand’s history.

Chevrolet introduced the bowtie emblem in 1913, several years after the company was founded. The origin of the design has been debated: company accounts linked it to a pattern seen by co-founder Louis Chevrolet, while another historical explanation connected it with a Swiss hotel wallpaper design. The precise inspiration remains disputed.

The bowtie should not be confused with a heraldic shield, even though some Chevrolet badges place it inside a broader grille treatment. Chevrolet is a General Motors brand, and its vehicles have used the emblem on grilles, steering wheels, wheels, and rear panels.