What seasonal chart pattern has Taylor Swift’s “august” shown each year?

Taylor Swift’s “august” has shown a resurgence in popularity around August each year.

The pattern comes from the song’s title, late-summer setting, and memorable lyric about August slipping away. As the month arrives or ends, listeners often return to the track, share seasonal memories, and use it in short-form video montages.

This annual attention differs from a traditional promotional campaign. The song was released in 2020, but its recurring visibility has been driven largely by listeners, streaming behavior, internet memes, and social-media culture. TikTok creators helped popularize August-themed memory edits using the song as an emotional soundtrack.

The pattern does not mean the song stays at number one throughout the month. Its original U.S. Hot 100 debut was number 23, and its later Billboard Global 200 peak was number 46. The seasonal effect is a recurring rise in attention rather than a permanent chart position.