What restaurant does Tom open after selling Rent-A-Swag?

After selling Rent-A-Swag, Tom Haverford opens Tom’s Bistro. The restaurant is his next major entrepreneurial project after the clothing-rental business he built for teenagers.

Tom sells Rent-A-Swag to Dr. Saperstein, the father of Jean-Ralphio and Mona-Lisa, in the sixth season. With new capital and another chance to reinvent himself, Tom pitches a “classy, authentic” new-world Italian restaurant rather than the more complicated business idea Ben initially suggests.

Tom’s Bistro reflects both his ambition and his taste for branding. Earlier in the series, he had already joked about opening a bistro because the word sounded sophisticated. The restaurant eventually becomes successful enough to anchor several later storylines, although Tom ultimately moves on again as his career develops.